Sr. Manager, Shopper & Category Insights - Bentonville AR

Company: Pfizer Inc.
Location: Bentonville, AR
Posted On: 10/28/2009

The role of Senior Manager, Shopper Insights, will be responsible for the development of extensive company and retainer specific shopper insights that advance the delivery of shopper-relevant solutions to enhance the category; the retailer?s and Pfizer?s businesses. He/she will work collaboratively with shopper and category insights, shopper marketing, sales team leads, and brand marketing to deliver actionable insights to assist in setting category and sales team strategies.

Job Responsibilities

Plan and execute research that supports category management and shopper marketing short-term and strategic goals.

Serve as the lead contact with shopper and category insights, sales teams, shopper marketing, and brand marketing teams to design and coordinate shopper insights projects to shape category strategy and influence business needs.

Leverage existing shopper and consumer insights to leverage their impact through appropriate application to retailer/Pfizer opportunities.

Leverage existing syndicated tools to maximize their impact through appropriate application to shopper insight issues.


Co-manage the team?s shopper insights budget to insure it is executed with proper resourcing against highest priorities.

Evaluate and recommend appropriate methodologies and suppliers to insure best practice approaches are being utilized to deliver superior shopper insights.

Use strong communication, organization, and project management skills to insure all projects run smoothly within broader deadlines More...

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