Sr Manager Shopper & Category Insights - Bentonville Arkansas

Company: Company Confidential
Location: Bentonville, Arkansas
Posted On: 10/30/2009

At Wyeth, we have a vision of leading the way to a healthier world. We've committed ourselves to achieving this vision by making quality, integrity and excellence the hallmarks of our business. A Fortune 500 company and global leader in pharmaceuticals, consumer healthcare, and animal healthcare products, we know that our employees are who keep us on the cutting edge of innovative discoveries and superior customer service. To sustain and enhance our leadership position in the pharmaceutical industry, we continue to recruit, develop and motivate individuals whose skills, values, and work ethic will grow and improve our business.

Job Summary
The role of Senior Manager, Shopper Insights, will be responsible for the development of extensive company and retainer specific shopper insights that advance the delivery of shopper-relevant solutions to enhance the category; the retailer’s and Wyeth’s businesses.He/she will work collaboratively with shopper and category insights, shopper marketing, sales team leads, and brand marketing to deliver actionable insights to assist in setting category and sales team strategies.

Job Responsibilities
· Plan and execute research that supports category management and shopper marketing short-term and strategic goals.
· Be the lead contact with shopper and category insights, sales teams, shopper marketing, and brand marketing teams to design and coordinate shopper insights projects to shape category strategy and influence business needs.
· Leverage existing shopper and consumer insights to leverage their impact through appropriate application to retailer/Wyeth opportunities.
· Leverage existing syndicated tools to maximize their impact through appropriate application to shopper insight issues.
· Co-manage the team’s shopper insights budget to insure it is executed with proper resourcing against highest priorities.
· Evaluate and recommend appropriate methodologies and suppliers to insure best practice approaches are being utilized to deliver superior shopper insights.
· Use strong communication, organization, and project management skills to insure all projects run smoothly within broader deadlines.

Basic Qualifications
Four-year college degree, MBA a plus
Excellent communication and negotiation skills
Demonstrated ability to think strategically and execute/apply tactics
4+ years Shopper Insights experience and 5 + years of equivalent CPG industry experience.
Consistent, demonstrated proficiency of Shopper Insights research design and execution, including proven track record of implementing research based strategies.
Category Management a plus with strong demonstrated proficiency of syndicated data (IRI, Spectra, etc.), retailer store-level POS data and primary and secondary research.
A proven track record of implementing actionable insights by transitioning research into growth driving retailer strategy.
Demonstrated proficiency and working knowledge of consumer/shopper applications and software (i.e., HH panel data, custom research, loyalty card/transaction data, etc.).
Strong planning skills
8-12 years mix of CPG and agency experience with a focus in consumer insights, shopper insights, and category management.
OTC industry experience a plus.

Relocation is not available for this position.

Wyeth offers competitive compensation and benefits programs, including child-care subsidies, flex-time, business casual attire, educational assistance and professional development programs.

For more information and to apply online, please visit us at: www.wyeth.com/careers

Wyeth is an Equal Opportunity Employer, M/F/D/V.

Search Firm Representatives:
Please Read Carefully.
Wyeth is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Wyeth via-email, the Internet or directly to hiring managers at Wyeth in any form without a valid written search agreement in place for that position will be deemed the sole property of Wyeth, and no fee will be paid in the event the candidate is hired by Wyeth as a result of the referral or through other means. Note: Any search agreement entered into with Wyeth prior to January 2004 is hereinafter void.

Search firms are essential to the recruitment and staffing efforts at Wyeth and we value the partnerships we have built with our preferred vendors. For this reason, Wyeth has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by the Vice President, Strategic Staffing at Wyeth in place for the specific position in order for a fee to be paid for any candidate referrals.
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